Sensarium is an emerging platform for high definition viewing of artistic content in high traffic areas. The opportunity for surrounding businesses centers on being in close proximity to a main attraction that keeps viewers coming back to the vicinity. The Sensarium Display becomes an anchor point that brings the public back for repeat visits, thus enabling the surrounding establishments to offer their goods and services to engaged patrons.
The Sensarium concept works on the public broadcasting model, in that sponsors of the content are the underwriters and promoters of the content, and their financial support maintains the production facilities, creative talent and others who make the productions possible. In alignment with the public broadcasting model, there are intros and trailers that list and mention the show’s sponsors. These “commercial breaks” do not happen during main programming as in regular commercial television.
This is in contrast to digital signage platforms commonly seen in fast food restaurants that play a continuous stream of broadcast television with its own load of commercials, along with their own commercials continuously displaying in marked off regions of the display screens. Sensarium does not follow this model although technically it is possible to do it. Sensarium’s philosophy is that the message conveyed by the main production, be it creativity via art or something in the public interest should get the most sustained attention.
Content displayed on a Sensarium Display can come from a variety of information streams, including but not limited to web feeds (including Twitter), current weather, live camera feeds and scheduled video productions. The video productions can run once or repeat on a schedule, or even be randomly shown within a time slot. There is a lot of flexibility as to what can be shown and how it is arranged in the time schedule.
Technically, the Sensarium Displays that are found in public venues are dedicated display systems that are driven by special computer systems that are very compact and are capable of delivering high definition video. The computers are connected to the Internet via secure wired or wireless connections, and these dedicated broadcast streams cannot be broken into and viewed outside the dedicated display.
Sensarium broadcast is not just limited to these special dedicated displays. Sensarium is developing special channels for viewing on the Roku platform, which is currently enjoyed in over eight million homes in the United States alone. Someone who purchases a Roku system gets a small display module about the size of a hockey puck, which connects to their television and to the Internet via wired or wireless connection. Sensarium can develop any number of channels on this platform for special content depending on the channel’s end purpose.